Waking the World Up to the Importance of Good Sleep
Primasun, an Alphabet precision health company, brings together cutting-edge technology and data-driven care management on a single, streamlined digital platform. Their mission? To revolutionize the way we approach sleep and pave the way for a more efficient and fair pathway to better sleep.
In early 2022, Primasun turned to Takt to bring their groundbreaking vision to life online. They needed an industry-defining website and a marketing campaign that would wake-up the sleep conversation and generate buzz in the months leading up to their product launch.
With a new logo in-hand and two mobile applications in the pipe, developing a successful digital homebase for Primasun meant accomplishing three things:
The result was a second-to-none, 3-time award-winning digital experience and awareness campaign.
On the technology front, our approach was methodical and future-focused. To accommodate Primasun’s need for a hyper secure, lightning quick website, we opted for a headless CMS, integrating Contentful with Gatsby, which provided a dynamic and flexible platform. This approach ensured that the site was not only rapid and secure but also accessible to a wide audience.
A modular design and component library allowed for easy updates and adaptations, aligning with Primasun’s evolving needs and ambitions.
With the success of the brand and website behind us, we began strategizing a go-to-market approach for its B2C and B2B campaigns in the lead-up to its product launches.
Facebook, Instagram and Reddit campaigns educated audiences prior to the launch by challenging their perspectives on sleep and its relationship to health, creating hype and interest around Primaun’s “Sleep Movement” and driving traffic to its Resource Hub for sleep insights.
Email Drip campaigns were created and ensured those who pre-registered interest for the app remained engaged. Additionally, Massive supported organic advertising with a robust content plan aimed at both PrimaSun’s B2B and B2C audiences.
On B2C platforms, we simplified the often-complex subject of sleep science, making it accessible to all. The use of engaging visuals, infographics, and uncomplicated language turned scientific insights into relatable and actionable advice. By breaking down the science of sleep into easily understandable elements, Primasun succeeded in highlighting sleep’s importance and relevance to daily well-being for a broader audience.